The Fresh Identity for the UK's National Rail Body is Revealed.
The Transport Department has presented the logo and livery for Great British Railways, marking a notable step in its policy to bring the railways under public control.
A Patriotic Palette and Familiar Logo
The fresh livery incorporates a patriotic palette to echo the Union Flag and will be used on rolling stock, at terminals, and across its online presence.
Interestingly, the symbol is the distinctive double-arrow design presently used by the national rail network and originally introduced in the mid-20th century for British Rail.
The Rollout Plan
The implementation of the new look, which was created by the department, is set to occur gradually.
Commuters are scheduled to begin seeing the newly-branded services across the network from the coming spring.
Throughout December, the design will be exhibited at key railway stations, such as Leeds City.
A Journey to Renationalisation
The legislation, which will enable the establishment of GBR, is presently progressing through the Parliament.
The administration has argued it is taking control of the railways so the service is "run by the passengers, delivering for the public, not for profit."
The new body will consolidate the running of train services and tracks and signals under one umbrella body.
The department has claimed it will merge seventeen various entities and "eliminate the frustrating bureaucracy and lack of accountability that hinders the railways."
App-Based Services and Current Ownership
The launch of GBR will also include a comprehensive mobile application, which will allow customers to view schedules and book journeys free from surcharges.
Disabled travellers will also be able to use the app to request help.
Several franchises had previously been nationalised under the previous government, such as LNER.
There are now seven train operators already in state ownership, accounting for about a third of journeys.
In the past year, South Western Railway have been nationalised, with additional operators anticipated to follow in the coming years.
Official and Industry Response
"This isn't just a new logo," stated the Transport Secretary. It represents "a new railway, leaving behind the issues of the previous system and focused completely on providing a proper public service."
Rail leaders have acknowledged the pledge to enhancing the passenger experience.
"We will continue to cooperate with industry partners to facilitate a successful handover to Great British Railways," one executive noted.